Portfolio: B2B, B2C, E-Commerce & Nonprofit Case Studies

§ 04 / Non-Profit & Associations

A curated archive of nonprofit, association, and civic work.

Twenty-five years of work with national think tanks, faith-based initiatives, civic institutions, and professional associations. The engagements below shipped award-winning sites, executed clean migrations, and produced measurable results for organizations whose missions could not be put on hold.

Think Tanks · 4 entries

Entry № 01 Think Tanks · Gold Award · AAW

hudson.org · screenshot, c. 2007

Hudson Institute

Independent research organization advancing American leadership in international affairs

Years: 2001-2007
Role: Project Portfolio Manager · Information Architect · Usability Specialist
Scope: Content management, SEO, staff training, bookstore and merchant accounts, internet marketing, email campaigns, board reports, statistical analysis
Recognition: Gold Award for design and functionality, American Association of Webmasters

Served as the organization's website lead across all digital disciplines for seven years. The engagement included board-level reporting, statistical analysis on site activity, and strategic input on the Institute's online presence during a period of significant growth in influence and reach.

Entry № 02 Think Tanks · Usability research

heartland.org · pre-redesign, 2008

Heartland Institute

Nationally known and respected think tank and research organization

Year: 2008
Role: Usability Lead · Research Designer
Scope: User-testing, member questionnaires, staff questionnaires, heuristic evaluations, internal search overhaul
Outcome: Successful redesign launched 2008, informed by primary research

Conducted a comprehensive usability study that became the foundation for the organization's full website redesign. The study combined qualitative member and staff input with heuristic evaluations and produced a recommendation set that guided every page-level decision in the rebuild, including a complete overhaul of the internal search functionality.

Entry № 03 Think Tanks · Multi-year engagement

sagamoreinstitute.org · 2003-2007

Sagamore Institute

Indianapolis-based public policy research organization

Years: 2003-2007 (engagement) · 2008 (redesign study)
Role: Project Portfolio Manager · Information Architect
Scope: Marketing contests, content management, usability, information architecture, Spanish-language content management, tracking applications, knowledge management systems
Outcome: New design launched 2009, informed by 2008 usability and heuristic evaluation

Conducted all website initiatives for Sagamore over a five-year stretch, then returned in 2008 for a comprehensive usability and heuristic evaluation that helped lead the organization to a new design in 2009. The engagement spanned content strategy, knowledge management infrastructure, and bilingual content operations.

Entry № 04 Think Tanks · Information architecture

economicprogress.org

Center on Economic Progress

Tax law publication and advocacy site, 10,000+ articles

Role: Information Architect · Designer
Scope: Navigation overhaul, full site redesign, content reorganization for a 10,000+ article archive of tax law updates and tips
Note: Built as a temporary site for a nine-month engagement; remained in service for an additional three years
Legacy: The navigation and information architecture from this project are still in use today

Re-organized the entire navigation and revitalized the site with a new design using world-class usability and information architecture standards. What was meant to be a short-term placeholder became the permanent navigation system. The structure introduced for a temporary site has now served the organization for over a decade.

Faith & Civic Initiatives · 2 entries

Entry № 01 Faith & Civic · Gold-Standard Award · AAW

fastennetwork.org · 2003-2006

FASTEN

Faith and Services Technical Education Network

Years: 2003-2006
Role: Chief Information Architect · Usability Specialist · Site Manager
Scope: 18 months of content uploading (25% of content translated to Spanish), Google AdWords campaigns, government-funded online contest (post-Hurricane Katrina), mass email and newsletter operations
Recognition: Gold-Standard Award for functionality, content, usability, and service from the American Association of Webmasters

An award-winning multi-year engagement spanning content operations at scale, multilingual content management, and a federally funded contest deployed in the wake of Hurricane Katrina. The site became a recognized model in its category, and the engagement was a complete operational partnership rather than a pure consulting one.

Entry № 02 Faith & Civic · Long engagement

centeronfic.org · 2003-2006

Center on Faith in Communities

Research and advisory organization led by Amy Sherman, PhD

Years: 2003-2006 · SEO engagement extended to 2009
Role: Information Architect · HTML Programmer · Project Manager · Trainer · Advisor to the Director
Scope: HTML programming, usability and information architecture, e-commerce management, content management, ask-the-expert applications, content management system, tracking databases, search engine optimization
Note: Returned in 2009 to complete extensive search engine optimization work

Served as the organization's full-stack digital partner across content, programming, e-commerce, and training. Beyond the build, the engagement included direct advisory work with Director Amy Sherman, PhD, on the organization's broader online strategy. The relationship continued past the initial site work, with a return engagement focused on search performance.

Government · 1 entry

Entry № 01 Government · Civic infrastructure

chipublib.org

Chicago Public Library

The largest public library in the world, serving the City of Chicago

Role: Content Management Lead · Project Manager (Millennium Park digital collections)
Scope: Content management system, dynamic content updates, Millennium Park digital collections project management

Managed the content management system for one of the most-visited civic websites in the United States. Beyond the day-to-day CMS work, served as project manager for the Millennium Park digital collections, a high-profile public-facing archive that required coordination across library staff, the city, and outside vendors.

Professional Associations · 8 entries

Entry № 01 Associations · 600+ pages · 156% lift

alanet.org

Association of Legal Administrators

Professional association for legal management leaders

Role: Department Lead · Project Manager · Usability Researcher
Scope: Managed a department accountable for 5 websites in a multi-project environment, including an Aqualogic Portal. Led the overhaul of alanet.org (600+ pages) in 8 weeks, launched 1 day early. Conducted comprehensive usability study and built new user-friendly e-commerce registration forms for event registrations.
Result: Annual Conference site visits increased 156%, among many other website performance improvements

An aggressive eight-week rebuild of a 600-page member association site, executed across a department managing five concurrent web properties. The engagement combined complex portal infrastructure (Aqualogic) with a member-facing e-commerce flow rebuilt around real usability testing. Shipped on schedule, ahead of schedule actually, and the conference-traffic results spoke for themselves.

Entry № 02 Associations · National scholarship

nationalmerit.org · 2014

National Merit Scholarship Corporation

The most prestigious scholarship program in the United States, headquartered in Evanston, Illinois

Year: 2014
Role: Project Manager · Site Migration
Scope: Site migration project management; coordination with internal stakeholders during business decisions related to public relations

Worked briefly as project manager accountable for the 2014 site migration. NMSC is a prestigious institution with deep pride in their work and significant respect for students across the country, and the engagement reflected the careful approach the organization brings to every public-facing decision.

Entry № 03 Associations · Sitefinity migration

pcna.net

Preventive Cardiovascular Nurses Association

Professional association for cardiovascular nursing

Role: Website Project Manager (Vanguard Technology engagement)
Scope: Migration to Sitefinity content management system, single sign-on integration with multiple third-party sites, content migration coordination

Managed the website's migration to Sitefinity as a Vanguard Technology project, with single sign-on technology integrating with several third-party association management services. Worked directly with the content management team to ensure appropriate content was migrated cleanly without service disruption to the membership.

Entry № 04 Associations · 6-month delivery

abjs.org

Association of Bone & Joint Surgeons

Professional medical association

Role: Project Manager · Site Migration
Scope: Website redesign and migration to Sitefinity, single sign-on integration with multiple third-party association management services
Timeline: 6 months from kickoff to launch

Worked in collaboration with ABJS leadership to deliver a redesigned site on a six-month timeline, with single sign-on technology integrated across multiple third-party AMS platforms. The engagement balanced editorial migration, design refresh, and complex authentication infrastructure.

Entry № 05 Associations · 21,000+ pharmacies

ncpa.org

Pharmacist E-Link / NCPA

National Community Pharmacists Association, founded 1898, the voice of independent pharmacy

Role: Website Project Manager
Scope: Redesign and migration to Sitefinity, single sign-on integration with multiple third-party association management services, coordination with the NCPA marketing team
Timeline: 4 months from kickoff to launch
Reach: NCPA represents 21,000 pharmacies and over 250,000 employees nationwide

Delivered a complete redesign and Sitefinity migration on an aggressive four-month timeline for an association that has been the voice of independent pharmacy in the United States since 1898. The site serves a network of 21,000+ member pharmacies and the working professionals who staff them.

Entry № 06 Associations · Global nonprofit

inbia.org

International Business Innovation Association

Global nonprofit supporting entrepreneurial organizations for over 30 years

Role: Website Project Manager
Scope: Website redesign and migration to Sitefinity, single sign-on integration with multiple third-party association management services
Timeline: 6 months from kickoff to launch
Reach: Serves entrepreneurship centers, program managers, directors, and policymakers across diverse industries and demographics worldwide

Managed the redesign and migration for a global nonprofit that has supported entrepreneurial organizations for three decades. The platform serves a network of entrepreneurship centers and policymakers in every industry and region, requiring careful attention to multi-stakeholder content needs and authentication patterns across the partner ecosystem.

Entry № 07 Associations · Trade industry

nadp.org

National Association of Dental Plans

The recognized resource of the dental benefits industry

Role: Website Project Manager
Scope: Website redesign and migration to Sitefinity, single sign-on integration with multiple third-party association management services
Timeline: 6 months from kickoff to launch
Note: NADP is the only national trade organization representing the full spectrum of dental benefits companies operating in the United States

Delivered the redesign and Sitefinity migration for the only national trade organization that represents the full spectrum of dental benefits companies in the United States. The platform supports both member-facing services and industry-level reporting, with the kind of authentication and access-control complexity that comes with serving an entire trade.

Entry № 08 Associations · Crisis recovery

cruising.org

Cruise Line International Association

The world's largest cruise industry trade association, unified voice of the global cruise community

Role: Project Lead · Site Issue Recovery + Migration
Scope: Resolved a major website issue mid-migration to Sitefinity, working hand-in-glove with CLIA's Executive Director, marketing director, and broader team
Note: CLIA is the leading authority of the global cruise community and a trade association whose decisions affect operators across continents

Worked successfully alongside the CLIA team to resolve a significant website issue while the company's site was mid-migration to Sitefinity. The engagement required real-time collaboration with executive leadership and the marketing organization, and the team's depth of expertise in the travel industry made the partnership both demanding and rewarding.

Distance education, before distance education
was a category.

In 2000, before YouTube, before Coursera, before "asynchronous learning" was a phrase, ClickHail's founder built four accredited online courses for the Pharmaceutical Education & Research Institute (PERI), working alongside MDs, PhDs, FDA professionals, and Virginia Nurses Association faculty. The courses are still being sold, more than two decades later.

Twenty-five years. Hundreds of clients. $100M+ in organic revenue.

Second Amendment.

2nd Adventure Group

Brownells

AR15.com

Crow Wholesale

Thirteen countries. One standard.

Ecentria, Inc.

OpticsPlanet

Same discipline, applied across the network.

Campsaver

Fortune 500.

Ahold Delhaize USA

Stop & Shop

Giant Food

Food Lion

Martin's Foods

Giant Food Stores

Hannaford

Small Business.

PMO Directory

Bankruptcy Insurance Solutions

Bader Company

Westring Construction

Eco-Handyman

A curated archive of nonprofit, association, and civic work.

Hudson Institute

Heartland Institute

Sagamore Institute

Center on Economic Progress

FASTEN

Center on Faith in Communities

Chicago Public Library

Association of Legal Administrators

National Merit Scholarship Corporation

Preventive Cardiovascular Nurses Association

Association of Bone & Joint Surgeons

Pharmacist E-Link / NCPA

International Business Innovation Association

National Association of Dental Plans

Cruise Line International Association

Distance education, before distance educationwas a category.

Four accredited courses. Twenty years on the shelf. Continuing-education credit for a generation of medical professionals.

Course Catalog

Introduction to Drug Development

Statistics in Drug Development

Decision Points in Drug Development

Clinical Monitoring & Site Management

Want to be the next case study?

Twenty-five years.
Hundreds of clients.
$100M+ in organic revenue.

Distance education, before distance education
was a category.