A digital agency · Chicago · Est. 1999

We build sites that rank, think, and sell.

ClickHail is the digital agency of Lou Storiale, PMP, CSM, with twenty-five years of enterprise SEO, AI implementation, and e-commerce results for grocery giants, outdoor retailers, think tanks, and ambitious local businesses.

FIG. 01 · three pillars
SEO
+540% VIS
AI
AIO READY
UX
NN/G
E-COM
$100M+
§ 02 / Services

Three pillars. One discipline.

01 / SEO
S

Search Engine
Optimization

Structure, content, and popularity. Stacked. We rank sites by fixing what's broken, writing what's missing, and earning the links that matter.

  • Technical site audits & gap analysis
  • On-page optimization at scale
  • Local SEO & Google Business Profile
  • White-hat link building outreach
  • BrightEdge & Search Console reporting
02 / AI
A

Artificial Intelligence
& AIO

Search has changed. RankBrain, generative answers, and LLM-driven discovery require a new optimization layer. We built it before the term "AIO" existed.

  • AI Optimization (AIO) for LLM visibility
  • Natural language processing for content
  • Function-driven content frameworks
  • Schema, entities & structured data
  • AI implementation in e-commerce flows
03 / E-Commerce
E

E-Commerce
at scale

Enterprise platforms, six-figure SKU counts, painful migrations. We've moved sites with 50,000+ pages and grown organic revenue by hundreds of millions.

  • Enterprise site migrations (Magento → custom)
  • Category, brand & PDP templating
  • 10x & skyscraper content programs
  • MAP-compliant product copy
  • Penguin recovery & penalty fixes
§ 03 / Results

Numbers we actually hit.

Twenty-five years. Hundreds of clients. One hundred million dollars in additional organic revenue. The receipts are below.

"Storiale Consulting is the first marketing company in Chicago that creates first page Google results for 100% of their SEO clients."

From a track record that started in 1999, before "SEO" was a job title.

OpticsPlanet
$100M+
Additional organic revenue across two years; $46M → $77M run-rate; Penguin penalty resolved.
Giant Food
+540%
Visibility increase during a 50K-page e-commerce migration; +220% organic revenue.
Hannaford
$1.7M
Saved after a catastrophic site migration; geo-location app fix drove record organic revenue.
Martin's Foods
+1500%
Phase-1 visibility increase; 4-phase SEO project delivered 160% Y/Y organic revenue.
Stop & Shop
+350%
Visibility lift; +150% sessions; +40% organic revenue across hundreds of locations.
Giant Food Stores
+610%
Visibility increase 2020-2021; +40% organic revenue Y/Y on full strategy reset.
Food Lion
1,100
Locations managed; YEXT data integrity, weekly content consultation through Prism migration.
PEI Direct
3x
Online sales tripled in week one post-launch; first-page Google results in three weeks.
§ 04 / About

The person behind the work.

Twenty-five years on the same mission: make sites win.

Lou Storiale is one of the only SEO consultants in the United States holding Project Management Professional and Scrum Master certifications, and was personally trained in usability and information architecture by Bruce Tognazzini and Jakob Nielsen at NN/g, the people who literally wrote the field.

The work spans grocery giants like Stop & Shop, Hannaford, Giant Food, and Food Lion; outdoor e-commerce leaders like OpticsPlanet and Campsaver; nonprofit research organizations including Hudson Institute, Heartland Institute, and Sagamore Institute; and dozens of small Chicago businesses that simply wanted to beat their local competition.

The pattern is consistent: comprehensive audits, white-hat strategy, ruthless execution, measurable results. No black-box tactics. No vanity metrics. Just sites that rank, think, and sell.

A few firsts & onlys
  • The first website company to work solely with national and international think tanks & research organizations.
  • The first Chicago marketing company to deliver first-page Google results for 100% of SEO clients.
  • The only Chicago agency offering guaranteed results.
  • The only Chicago agency with a PMP-certified project manager & Scrum Master at the helm.
§ 05 / Portfolio

Selected work.

01
OpticsPlanet
Enterprise SEO · NLP · 10x content · Penguin recovery
$100M+ revenue gained
02
Giant Food
50K-page migration · enterprise SEO · custom platform
+540% visibility
03
Hannaford
Migration recovery · Oracle vendor consulting · BrightEdge
$1.7M saved
04
Stop & Shop
Technical SEO · YEXT · 4-phase project plan
+350% visibility
05
Food Lion
1,100 locations · YEXT data · Prism migration
+200% organic
06
Hudson Institute
PM, IA, usability · Gold Award, AAW
Gold-Standard award
07
Chicago Public Library
CMS management · Millennium Park digital collections
Largest public library, world
§ 06 / Approach

How the engagement works.

Step 01

Free consultation

A conversation about your site, your competitors, and what's actually blocking growth. No deck, no pitch. Just diagnosis.

Step 02

Gap analysis

Audit of structure, content, and popularity against the proven framework. We document where you are and where you should be.

Step 03

Phased plan

A 4-phase strategy with milestones, owners, and KPIs. PMP-certified delivery. Projects ship on time, in budget, no surprise re-scopes.

Step 04

Train your team

We're the only agency that trains your team to keep winning after we leave. Transparency over lock-in, every time.

Let's rank, think,
and sell.

A free consultation is a phone call. We'll review your site, name your three biggest opportunities, and tell you whether we're the right fit. No obligation.

Call or text (312) 975-9345
or