Artist-Craftsman Supply: This nationally known arts and crafts business hired Lou for local SEO services. After working with their marketing team for several days, Lou created a plan to work on their local SEO since they were not ranking at all for their location pages. The goal was to get people in the store as much as possible and to certainly not miss the brick-and-mortar opportunities. Artist-Craftsman was expanding its operation and added brick and mortar stores all over the country in 2009-2012.
Over the course of several months, Lou improved the taxonomy and local pages to ensure Artist Craftsman Supply Company ranked in the top 3 positions for [city +] hundreds of keyword phrases. This was before Google My Business became popular with proximity algorithms. These results happened within 8 weeks after the launch of more than 50 pages.